I talk about how to conduct research in the first part of the Kickstart your Course series [here], how to outline your content in the second post [here], and how to deliver your content in the third post [here]. This is the final post in the series.
In this post you’re going to learn:
- What “evaluation” means when it comes to your course or program
- How evaluation can improve the quality of your content and student satisfaction
- 3 ways you can easily evaluate your course or program
Okay picture this:
You did pre-course research, so you were able to give your peeps exactly what they wanted. You designed your course to be actionable and fluff-free, and you created fun and engaging videos. You launch and sell your course and your peeps LOVE it (no surprise there!)
I hate to be the bearer of bad news, but you’re work isn’t done *quite* yet.
How 1:many and 1:1 coaching differ
When you’re delivering a 1:1 coaching program, you’re able to QUICKLY respond to your client’s needs.
Something needs to be more tailored to your client? Awesome, you can make that happen. They’re confused about something? You can clarify during your next session, easy peasy. Something isn’t working? No problem, you can troubleshoot.
But here’s the reality about 1:many programs: your course or program might have tens, hundreds, or even thousands (!!!) of students in them. And because of the sheer volume of people you’re serving, you simply will NOT be a part of their journey the way you would be in a 1:1 setting.
Which makes sense, because creating a 1:many program allows you to help MORE people because it takes LESS of your time.
*Cue the reels sound “it’s almost like that’s… it’s almost like that’s the whole point…?”*
HOWEVER- the downfall of this is that you don’t get to witness your student’s progress the way you do with your 1:1 clients. You don’t get to see what’s working and what needs to be tweaked. You don’t get to help them through their challenges and celebrate their successes with them.
So it’s really easy for students to become “out of sight, out of mind.”
Here’s where evaluation comes in to help.
What is evaluation?
Evaluation is the process of, well, evaluating something.
When it comes to courses and programs, evaluation is the process of checking in with your students to see it’s working for them. The way that each course creator evaluates their course is different, because it’s a process that’s highly tailored to the course/program, and what the course creator wants to know.
However, as a general overview, a few things I’d recommend evaluating about your course/program are:
Outcomes: did your students get the results that you intended for them to get? Think about your overall course promise, or the transformations that you have listed on your sales page. How many of your students were able to accomplish those?
The format/user experience: were things easy to navigate? Did your students understand how to find lessons, worksheets, materials, and did they know how to use them?
Keys to success: which aspects of your course were the key facilitators in their transformations? Was there a particular lesson, worksheet, or concept that was most helpful for people?
What questions remain?: are there places where people are still confused, and could use additional clarification? Are there any particular drop off points where you lost a lot of students?
Overall clarity of the content: was it clear? Were students able to implement what they learned, or was it hard to apply?
How to do it
You can evaluate your course in a few ways:Your facebook group: if you have a members-only facebook group, this is a GOLD MINE of information! For example, if you wanted to see what topics people were asking questions about the most, go through your posts with this lens to see what common topics are coming up.
Surveys: my favorite way to collect feedback from clients is through surveys! You can create it once, include it at the end of your course, et voila! The information collects itself. Just make sure to set a reminder (in your google calendar or project management platform) to check back and look at your responses.
Interviews: if you have a little more time, you can ask some of your students if they’d be willing to hop on a call with you. For this, I’d recommend trying to find students that both LOVED your course and were easily able to get results, as well as the students who found things a little more difficult so you can get a complete picture.
If you continue to collect information on your course on an ongoing basis, you can categorize what you’ve learned into 2 categories. Category 1: small tweaks that you can implement immediately to improve your course or program (that won’t take very much time). Category 2: larger considerations that may take some re-working that you can save when you want to do a bigger revamp of your course or program (maybe before your next big launch!).
- You don’t have as much contact with course students as you do with your 1:1 clients, so you have to be more intentional about asking their thoughts.
- Evaluating your course or program will help you see how it’s working for your students/clients
- You can ask about outcomes, clarity of content, user experience, what they loved, and what was confusing.
- Collect feedback using you members-only facebook group, surveys, or interviews.
- Document what feedback you can implement right away, and what you can save for later (because it’s more time-intensive).